Hit Miss Engine
Hit Miss Engine
Three Golden Rules To Search Engine Optimisation
The world of search engine optimisation may in some ways seem hit or miss but while there are many ways in which to carry out search engine optimisation there are certain general rules that will apply to any website. These golden rules are applicable across the board and should form the core of any search engine optimisation campaign. By remembering these three factors you should be able to see your rankings increase. While this is no way a complete guide to SEO, it gives a good starting point to optimising your website.
The first rule or commandment in search engine optimisation industry is content, content, content. The general application that 'content is king' is a truism if you want to see increased rankings. The important fact to remember that any content on your website should ultimately be relevant and also high quality; a general rule of thumb is to create around four hundred words per page to ensure the search engines deem your pages worth reading. Spiders love lengthy strips of content and articles that increase the relevancy of your site. This is increasingly the case in the optimisation industry; the way in which search engine algorithms seem to be going is towards semantic methods of search, hence content is of prime importance.
The content on your website should also be up to date, by constantly adding to your website you give search engines cause to constantly come in and check your content, this can increase your rankings efficiently. It shows the search engine spiders that your website is an ongoing work, a quality site that is striving to be a valuable resource. Try and include keywords in your content but do not make this the ultimate goal, stuffing a page with keywords will in effect harm rankings and look spammy in the eyes of the search engines. Keyword density is hard to judge as the goalposts are almost constantly changed by the search engine developers, an efficient optimisation team should be able to keep abreast of developments and respond effectively.
Secondly, link popularity should be a major concern when planning an optimisation strategy. A lot of search engines see links as a determining factor when listing and ranking websites. This can be considered especially true with Google which uses the number of links a particular site has to give it a page rank. This page rank is also dependent upon the quality of these links, if your links are relevant and of a high quality, rankings will undoubtedly follow. The assumption on the part of the search engine algorithms is that if a high quality site is linking to yours, your site will also be of a similar quality. As a conjunct to this, it is important that your website be easily navigable, by including a site map and ensuring everything is accessible with around three clicks you will be more appealing to search engine spiders.
Finally there is the Meta information that your site contains. These predominantly come in three parts, that of title, description and keywords. The title bears the most importance and should include phrases and words that may attract people to your website. Subsequently the description, as the first visible information that human users will see should also be distinctive and well written to attract custom. The keywords Meta tag has less importance but should still be included.
While these three rules are in no way an all encompassing approach to search engine optimisation they are a good point to begin from. By getting these fundamentals right it is possible to create a site that has the potential to become a page topper. While nothing can guarantee a top position, these three general rules should form an essential part of your optimisation campaign.
About the Author
Internet marketing expert Thomas Pretty looks at three golden rules in the search engine optimisation industry.
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4 Strategies That Use the Power of Social Networks to Get More Website Hits
We all know, if there is no visitor to our websites, they are not going to surive long. Getting more website hits is also known as "Golden Nugget" in internet marketing terms. There are alwawys two options available, when talking about website traffic generation or getting more site visitors: Paid and free.
If your budget is allowed, you can definietly use pay-per-cilck advertsing such as Google Adwords or Yahoo Sponsored Search, online classified ads sites such as cragilist and Ebay.com, various ezine marketing and email direct marketing (eDMs)
However, It's true that not all the webmasters have the budget on advertising, so they will ask a question, how do they get more visitors using only free strategies? One strategy that most webmasters will immidiately turn to is Search engine optimization or SEO. SEO will definietly helps you to get more traffic by applying certain website optimization rules on your website, but it generally takes at least three months to start seeing the resutls rolling in which consider a rather slow process when compares to other form of marketing that we use in the Internet today. Not only this, SEO invloves certain knowledge, skills and experience before one can truly master it and get an increase of traffic on their sites.
So what do we do? Completley Give Up? surely, we are not! "But how can you get more free traffic source hence driving more website visitors to my sites then?" You may ask. Fortunatlely Not long ago, I heard with the proper use of social bookmarks, blogs,online videos and social networking sites, you can actually get 1.) more email newsletter subscribers and 2.) more traffic.
and I am about to tell you briefly on how the above sites that we've described works for website hits generation.
Strategy #1: Set up a Blog that Relates toYyour Primary Business
According to recent Technoratti statistic, (a popular blog search engines) that nowadays, we have around 70 million blogs today worldwide, and also people tends to spend more time and reading blogs earch day. Therefore you have no reason not to start blogging now. The other reason, why you want to start blogging today is search engine such as Google loves blogs. They tends to index them faster than a normal website and therefore your site will definitely get more visitors and more traffic!
Strategy #2: Submit Your Best Blog Post to Social Bookmarking Sites.
After you have set up your blog, go and write a compelling article then submit it to popular, high
traffic social bookmarking sites such as Digg, Delicious, Stumble Upon, Propell and Reddit to the right category and tell the members that on what your blog post is all about.. If the other like minded users see your post and if they like it, most likely they will bookmark your post as a reference hence it bring your site more visits.
Strategy #3: Go and Create a Video Then Upload it to Popular Video Sharing Sites.
Apart from blogs and social bookmarking sites, the another popular "tools" you should go and create today is online video. The most visited online video protal, in 2008 alone; YouTube.com, according to recent Wikipedia.org statistic , there are 79 million users who watched 3 million times videos online! This is definitely a huge figure, so if you are not using videos to promote your site now, you are definietly missing out the "big" boat!
But what kind of videos that you "could create, upload and share"? you asked. According to my observations, both funny videos and educational how-to videos are mostly viewed ones.
Thus if you are selling something online, I will suggest you to creat a how-to video about your products and show you viewers on how this amazing products can improve their or their families lifes better will do the trick. If you have something funny recorded during your last vacation, then share it on YouTube and other blog readers so that they might link it one day and you defineily vsn hry more traffioc.
When creating vidoes, be creative. Once you have made your video, and share it on YouTube, Myspace, DailyMotion, Google and Yahoo videos etc and will definitely be amazed on results that you'll get.
Strategy #4: Create an Interest group that relates to your site in Social Networking sites
then invite like mined people to join your group!
Another big traffic secret lies in the use of social networking sites. If you look at the Alexa's statistic, (an internet traffic measuring company), the top 10 most visited websites in the world are Facebook, Myspace, MyBlogLog that kind of social networking sites. Thus by creating an interest group that relates to your website topics in those websites, you can: 1.) add all your sites links in that group
2.) invites like minded to join your group and participate discussions, contest, educations, share funny stories, useful articles, and so on and so forth. That way you are definitely getting more exposure to your websites hence more websites hits and traffic!
Start implementing these strategies that we talked today and you will be surprised on how much traffic you will be able to get without complicated search engine optimization techniques and expensive pay-per-clicks advertising.
About the Author
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