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International Shop

February 22nd, 2010 No comments

International Shop

Places To Shop In Bali

Although known for various reasons except shopping, all those who visit Bali never really go back without being on a shopping spree atleast one day amongst the rest of their holiday. Bali is a dream land situated in Indonesia blessed with nature’s prowess in the form of exotic beaches, breath taking lush and green landscapes, magnificent waterfalls, hot springs, mountains, volcanoes, wildlife to name a few. Also the Balinese culture is a major attraction in the island for the tourists. Balinese culture includes traditional folklore, dance, music, cuisine, sculpture and woodcarving like exquisite show of art and architecture.

There are many places in Bali that are especially famous as shopping centers and tourists tend to come across many such handicrafts that are a prize catch. Besides you need something that belongs to Bali to be taken along with you when you travel back home to keep it as a token of Bali. Following is the list of some of these places in Bali which is to be visited without fail before setting off back home:

- Kuta Beach:

Kuta is the ultimate shopping destination for foreigners visiting Bali. There are plenty of art shops selling Balinese crafts in Kuta. Bikini swimwear, surf wear, flip flops, surfboards and mountain wear shopping is also prominently practiced here. There is a Discovery Shopping Mall with a beachfront view. It houses international brands like Sogo, Guess, Espirit, Giardino and many more.

- Legian Beach:

It houses a lot of local boutiques and art shops. It is also a famous hub for traditional Balinese clothing, embroidered Indonesian outfits and even 60’s and 70’s style colorful hippie clothing. Apart from clothes it is also known for shoe shops and jewelry shops. It also has an art and handicraft market.

- Nusa Dua Beach:

Jeweled with a beautiful sandy white beach the dual island of Nusa Dua offers international shopping complex- The Bali Collection. It’s an outdoor mall that is a one-stop-shop for all. There are a range of Balinese art shops as well.

- Sanur Beach:

It houses stores, boutiques, antiquities, art shops and much more.

- Ubud:

It serves as the best destination for art lovers owing to its location that is centralized within art and craft communities of the neighboring villages. It has the Sukawati Art Market, one of the largest art markets in Bali, known for handicrafts and traditional handmade products. The market sells paintings, statues, traditional woven textiles, traditional kites, handmade bags, women’s accessories, shirts, sarongs and Balinese ceremonial items.

- Semniyak Beach:

Semniyak boasts about its new designer boutiques, unique furniture, handicrafts and contemporary artwork. It also is home for ultimate glamorous tropical collections featuring ethnic chic designs, divine beading, sequined silk, sheer chiffons, natural fabrics and strong deep colored attires perfect for the Bali’s tropical climate.

- Lombok:

Pottery, basket weaving and textiles are the three main crafts found in Lombok. These products are locally made by hand, of high quality and unique design. The Sukara traditional weaving village is the centre of Lombok’s textile industry. The style of weaving is known as Ikat and it incorporates symbolic designs that depict wealth, power and prestige. It is also a hub for pearl jewelry and corals.

Thus Bali offers innumerous shopping destinations where you shop and bargain for the most unique handiworks of the Balinese art culture take back home a memento of your Bali experience.

About the Author

The author of this article has great knowledge about the Bali honeymoon. He has helped many people out there to get the best Bali villa deal at affordable prices. He well knows the fact that there are several things to be considered while choosing the Bali villa. He has written many articles on choosing the Bali holiday villa.

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International Shop

All Websites are International

Tip O'Neill, the late Speaker of The House of Representatives is often quoted as saying "All politics is local," meaning a politician that helps a constituent with a problem is likely to win that vote based on the personal assistance provided, irrespective of that politician's stance on the larger, more weighty, geo-political issues. What then of business, is all business local or international?

Shopping Is An Experience

The world has changed dramatically since the days when neighborhood shopping was the main option, and people relied on their local merchants for products and services. The world of commerce today seems to be divided between two competing scenarios: on the one hand, people are more mobile than ever before, and more willing to travel to buy what they want, even with wildly fluctuating energy costs; and on the other hand, people are busier than ever and use the Internet to seek out the companies, products, and services they want and need. What seems to be consistent is the underlying need to feel something, to experience the process. The higher the value, the greater the psychological component to the buying experience. The same is true for products and services that are considered non-essential.

People Wonder Why They Can't Sell More Stuff

We all have our favorite stores and websites, where we know we will be looked-after with more than the ubiquitous and perfunctory, "have a nice day," but sadly that sense of service is all but lost in a misguided rush to pseudo efficiency. Brick and mortar stores with their part-time, minimum wage time-fillers whose only talent seems to be a vacant blank stare accompanied by "that's not my department" is bad enough. But what of websites that don't accept phone calls, or any other kind of inquiry other than a form email that you can be assured will be answered in a week or two, along with a request for more information that generally corresponds to the information you've already provided - that's what passes for website service today. And people wonder why they can't sell more stuff.

The Web Is An International Venue

The Web of course presents one additional wrinkle to the service issue, one that puts a premium on communicating your message effectively: the Web is an international venue. No matter what you do, or where you're located, you can be sure people from all parts of the world are visiting your website if you have something of value to say. This then puts a premium on your ability to articulate a coherent message, one that eliminates the need for visitors to phone Mumbai, Beijing, or Lickskillet, Ohio.

English speaking companies have a hard enough time communicating effectively, but what of non-English speaking companies trying to break into the North American market? You find websites in many different languages, catering to local markets, but if you're looking for North American exposure, you best deliver your message in the language of the Web, and like it or not, that language is English.

Words Have Meaning

Far be it from me to criticize CBS news anchor Katie Couric, who generally does a fine job, but when she refers to the Democrats winning the House, Senate, and Presidency as "single party rule" it raises the hackles on the back of my neck. Words have meaning and presentation has impact. But I am not just talking about proper grammar, syntax, and usage, something many of us stumble over at times, but what of idiom, metaphor, and voice; elements that are just as important in effective marketing communication as proper usage.

Years ago while visiting London, England I passed a store with the sign that read "Fags and Mags," a disconcerting message until I got acclimatized to the British slang. When it comes to marketing, you can get away with a lot, but even countries that speak the same language have different patois, slang, and cultural references.

One of the great advantages of being from Canada with its proximity to the USA, its historical ties to the British Commonwealth, and its multicultural population is that we understand these differences and can translate them into effective North American marketing campaigns.

Crafting Your Web Marketing Message

What do you sell? A seemingly simple question any business executive should be able to answer, but can they answer it accurately? Ask yourself: do you sell a product, a service, or a concept? Does a shoe store sell shoes, or comfort and status? Does an accountant sell auditing services, or legitimacy and security? Does a politician sell tax cuts, or a better future?

When it comes to marketing you have to think concepts; if you build your advertising around products or services rather than concepts you will never be able to develop an effective campaign, let alone an effective website presentation.

Take Target and Walmart for example: they both sell similar products for the most part, a problem many retailers and most distributors have but refuse to face. Target markets itself as the leader in low priced, designer-styled merchandise, a distinct marketing position compared to Walmart that markets itself as the low priced leader and the heck with design. Each company delivers a unique marketing concept, one targeting consumers interested in price alone, the other aimed at shoppers who want a little style with their bargains: two different concepts, two different brand positions, and two different marketing strategies.

We All Sell Concepts Not Products and Services

One way or another we all sell a concept no matter what the product or service. When a client approaches us with the question "why aren't we selling more stuff?" a quick review of their site usually provides the answer: their website is not articulating in any meaningful, memorable manner, the conceptual premium their product or service delivers.

Before you invest in a new website or Web marketing campaign, decide what concept you are actually delivering. That concept is the basis of your marketing strategy and it informs what you say and how you say it.

Selling Concepts Is All About The Presentation

The recent US election is a great example of how to sell a concept. Putting all political bias aside look at the difference between how Obama approached his speeches and how McCain approached his. Of course both men talked about their policies and how they would handle different domestic and international situations.

McCain spoke to his constituency and delivered what they wanted to hear, but his words and presentation style fell far short of motivating the undecided or converting non-believers. Accusing a fellow Senator and Harvard Law alumni, with red baiting language like "redistributing the wealth" was obvious code language that failed the sniff test to all but his staunch backers.

Compare McCain's efforts to motivate through distrust and fear to Obama's message of hope, with his "Yes We Can" catchphrase echoing the American 'can do' spirit and traditional approach to solving problems. Not only did Obama say the right words to motivate his audience, he delivered his message with the motivational rhythm and cadence of an inspirational preacher.

Whether you're selling a political agenda or carbonated sugar water, you must learn to communicate your marketing concept in a way that people will understand, remember, and act upon.

Concepts Are Universal

The Web is an international venue. If you have something of value to say or sell, you will attract an international audience. Foreign companies that want to access the USA market must learn to speak "American" or hire a marketing communication company that does. American companies that want to grow beyond their local markets must learn to think concepts, the universal language of sales.

About the Author

Jerry Bader is Senior Partner at MRPwebmedia, a Thornhill, Ontario based website design firm that specializes in delivering their North American, Australian, and British clients’ marketing messages using the latest audio, video, and interactive Flash presentation techniques to create compelling, informative and memorable Web-experiences that enhance brand personality and increase sales and profits. Visit http://www.mrpwebmedia.com, http://www.136words.com http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.